At Aara Inc., we understand that running a brand is stressful, financially draining and super competitive. This is why design thinking is the core value that guides all our work. Our approach to fashion is collaborative, hands-on, and consumer-centric. We provide bespoke services to our clients keeping in mind their requirements, expectations and limitations. We couple strong retail management with an expert creative vision keeping the aesthetic and vision of the brand intact.
Our only goal: To make you succeed.
We strive to be a change in the industry and bring to the forefront efficiency, sustainability and new age design thinking.
Meet Our Driving Force
From creative artists to expert designers, our team is a global powerhouse of talent. The Aara Inc. family is multi-skilled and has a solution for any challenge.
Manoshi, Head of Design and Strategy
Manoshi Kamdar Kothari is a fashion design and retail expert over a decade of experience in design and business strategy.
Manoshi has degrees from two premium institutions, Wharton School of Business and Parsons New York, where she graduated with Dean’s List Honors.
Prior to establishing Aara Inc., Manoshi worked with A.T. Kearney, Reliance Retail, and Chemistry. She has also worked with iconic brands such as Marc Jacobs and Zac Posen. Her time with these brands has given her valuable experience in trend analytics, forecasting, collection design, and apparel production.
After understanding the nuances and pain points that plague brands Manoshi started Aara Inc to be a solution. Manoshi strongly believes that design-driven thinking will be the future of our industry. Therefore, Aara Inc. is a culmination of her vivid spirit for exceptional design - on the ramp and in the background.
Sustainability at the forefront
At Aara Inc., sustainability remains at the heart of all our work.
In order to reduce our carbon footprint, we are continually developing and using sustainable design and printing techniques. We are committed to reducing fabric wastage through smart design. We work with ethical manufacturing partners, and are committed to educating ourselves and our clients about sustainable practices at every stage of the design process.
Ultimately, what’s good for Mother Nature is always en vogue.