Aara Inc is a bespoke creative fashion consultancy that covers the entire gamut of activities from designing, forecasting to executing designs.
We support both existing and new brands as well as individual retailers to streamline their designs and build a profitable and trendy product offering. As we reinterpret global trends, both pret and couture we give it our own unique perspective to suit the needs of the target customer. Thus we assure success on the shop-floor while maintaining the identity of the brand.
We are a team of trendy, educated and enthusiastic fashion and textile designers with diverse experiences both nationally and internationally. This enhances our expertise and understanding of the fashion industry.
AT AARA, WE BELIEVE IN
An all-inclusive approach to designing merchandise keeping fashion and financial sensibilities in the forefront. A dedicated and customized effort to design, along with trend research to bring freshness each season working collaboratively with the buying and sourcing departments to ensure that the brand vision translates seamlessly from board to floor
At Aara Inc, we understand the synergy between buyers and designers to create relevant designs while staying innovative and exclusive .We strongly believe in providing meaningful trend forecasts and broadening conceptual thinking to drive superior design direction. We thus enable our partners to strengthen their story and stay ahead with an end to end customized outlook.
ABOUT THE FOUNDER
Manoshi Kamdar is the Founder and Creative Director of Aara Inc. She has a Business Degree from the Wharton School of Business (Philadelphia, USA) and a Fashion Design degree from Parsons School of Design (New York, USA). Manoshi has several years of experience working in different departments and capacities at renowned companies like Reliance Retail, A.T. Kearney and Chemistry. She has interned in design departments of fashion stalwarts like Marc Jacobs and Zac Posen. This has given her an insight into the fine balance that buying and designing departments need achieve to make a lucrative offering to the customer.
An intuitive fashionista herself she travels a lot and thus her designs are a melting pot of both east and west.